What goes into nurturing a mega brand? The Vice President - Brand for Swiggy (as well as Instamart) deciphers the creation of ...

Swiggy isn’t alone. Across categories — from beauty platforms to D2C brands and even astrology start-ups — AI-led advertising tools like Google’s Performance Max and Meta’s Advantage+ are fast ...

Conceptualised by Moonshot Films, the campaign spotlights how Instamart’s offerings now extend beyond groceries to include ...

Google is banking on AI big time to bring more D2C brands, startups and Indian listed companies to its advertising and marketing platforms. Here's how ...

Instamart has launched a new ad that elevates its promise of convenience. Conceptualized by Moonshot Films and titled “Big or Small, We Deliver It All”, the ad begins with a man turning on his light, ...

The battle lines are drawn. With India’s quick commerce market set to triple in two years, brands as well platforms eye a ...

Google is also bringing shoppable connected TV ads on YouTube to India, along with shoppable mobile mastheads.

Navigating the gig economy, job market changes, and the importance of skills in a volatile landscape are explored concisely.

Vijay Iyer, VP at Flipkart Ads, and Manan Bhasin, Partner at Bain & Company, unpack how advertising is reshaping e-commerce in India. As brands chase relevance in a crowded digital space, Bhasin notes ...

A Swiggy delivery executive in Bengaluru was assaulted by three men at a traffic signal in a road rage incident.

Swiggy has introduced '99 Store', featuring single-serve meals at ₹99 with free delivery. This feature targets budget-conscious and Gen Z users. It's currently available in over 175 cities ...

Swiggy rolls out ‘High Protein’ meals in 30 cities amid efforts to boost food delivery Swiggy has rolled out a dedicated ‘High Protein’ category on its app.