Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
Swatch houses every step of the watch-making value chain today, including the nuances that give its pieces an edge. The group ...
T32y
Swatch's MoonSwatch was the biggest watch story this year
But it wasn’t any of those brands that created the biggest watch story of the year. That accolade – by some margin, in our opinion – goes to the Swatch MoonSwatch. It could have been ...
Hypebeast19d
OMEGA x Swatch Present the MoonSwatch 1965
With the freshly unveiled MoonSwatch 1965, OMEGA and Swatch are back with a new iteration of their viral watch collab. The MoonSwatch 1965 pays tribute to the iconic OMEGA Speedmaster’s space ...
Esquire22d
Every Omega x Swatch MoonSwatch, Ranked
“In the week after the Swatch x Omega release, we saw more than 2,000 trades across the 11 different watches – the fastest-selling watch release in StockX history,” says the marketplace’s ...
T31y
Swatch celebrates The Simpsons with donut inspired watch
Swiss watchmaker Swatch has just unveiled a new watch, inspired by The Simpsons. In celebration of the popular cartoon, the Swatch SECONDS OF SWEETNESS is a playful, colourful watch that pays ...
Yahoo Finance22d
Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
Deeply nuanced and incorporating every complication known then, the pocket watch remains one of the most expensive timepieces to this day. The co-founder and chairman of Swatch Group Nicolas Hayek ...