Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch industry. It’s since seen success and failure—and is now on the ...

Swatch has never taken watchmaking too seriously, at least under its own name. The Scubaqua is a serviceable dive watch that provides the same blend of fun, function and affordability found in the ...

Blancpain and Swatch's Bioceramic Fifty Fathoms dive watch now comes in a fun new color called Green Abyss. The reality of the watch world is that fun, colorful, and affordable watches usually don ...

Since the first launch in September of 2023, Swatch and Blancpain have been churning out new takes on their collaborative diver.While eight have launched so far, including an excessively vibrant one ...

At 42mm in diameter, the watch runs on the large side. An image of the Moon can be found on the case back, while both the Swatch and Omega logos can be found on the dial.

Swatch unveils its new watch collection including five colorways. The watches are made for deep-sea exploration, built from sustainable materials with futuristic accents.

Courtesy of Hamilton Watch Photo: Eric Forberger. Swatch Group just opened its first Hamilton Watch store in the U.S. It’s located in Lancaster, PA where the brand got started in 1892.

Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch industry. It’s since seen success and failure—and is now on the ...

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended.. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...