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We’ve entered a new era of movie marketing. Movie-brand partnerships are no longer just about product placement—they’re about creating emotional experiences that allow consumers to ...

Choosing a stock market strategy that fits your portfolio objectives and skills Peter Gratton, M.A.P.P., Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

In this interview, he shares his insights on marketing fundamentals and the connection between operational excellence and competitive strategy. Question: Gardenia’s logistics system is one of ...

How did Trump’s America First isolationism suddenly morph into an Americas First mergers and acquisition (M&A) strategy? Let’s be clear on who Trump is: The man does not come with a vision of ...

One of the biggest challenges in strategy is overcoming what Michael Porter called the growth trap. Simply put, in their efforts to grow, companies often undertake investments or make decisions ...

A Bull Call Spread is a bullish option strategy designed to profit from a rise in the underlying asset’s price within a specific range. This involves buying a call option at a lower strike price ...

Katrina Ávila Munichiello is an experienced editor, writer, fact-checker, and proofreader with more than fourteen years of experience working with print and online publications. Witthaya ...