The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role ...

When marketing a dairy product, the most important aspect of your strategy is determining your competition and audience. By establishing these parameters, you can help to flush out what aspect of ...

Equality Media + Marketing has appointed Eley Michael as strategy manager, as the independent agency continues to invest in strategic firepower to support its full-service growth model.

In her new role, Cheng will oversee and lead DFI’s North Asia Mannings marketing strategy and operations, fostering meaningful customer connections in the diverse and ever-evolving market.

Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding ...

Don't miss: #IWD2025: Sushi King Malaysia's Elaine Chiew on driving tangible change in marketing leadership Creative agency Fishermen Integrated developed the campaign platform, centred on the ...

More brands are turning the tariff headlines into a marketing opportunity. "I think companies are realizing they have to address the elephant in the room one way or the other. They have to talk about ...

ARN's chief audience & content officer Lauren Joyce told AdNews the strategy is shifting to focus on acquiring new Melbourne audiences. “The show's been in market for 12 months now, and we've ...

Consumers are seeking healthier product options, while brands invest in direct-to-consumer (DTC) models, influencer marketing, and loyalty programmes to drive engagement and retain customers in a ...