Fake mobile game ads have exploded in recent years, featuring deceptive gameplay and intentionally frustrating scenarios in a bid to snare a click. Deceptive games use ads for gameplay that doesn ...

The NFL’s Big Game is almost here, and while many people will be focused on the matchup between San Francisco and Kansas City, millions of viewers will be tuning in primarily to watch the ads.

Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mind watching regular or pop-up ads that offer them in-game rewards ...

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

Meta Audience Network recently surveyed more than 500 mobile game businesses across 17 countries. What was the goal? We commissioned and worked with the IDC - who developed our Ads, IAP ...

If you read the full question and answer (page 12), you’ll see that in-game ads aren’t the thing he’s most excited about. He says it’s “still early on that front,” repeatedly says EA ...

Intrinsic in-game ads make players 5% more likely to consider a purchase due to the "premium nature" of their placement and the power of recall, according to a new report. Anzu and Happydemics have ...

While celebrity-driven Super Bowl ads may seem commonplace, they have become more numerous in just the last few years. Granted, stars have always been present in big game ads, but according to ...

The assumption and a common misconception is that in-game ads disrupt gameplay, frustrating players with interruptions and ultimately driving them away. But player sentiments toward in-game ads in ...

Overall, NBC Sports said, there will be a 40% reduction in ads throughout the game, resulting in an estimated additional 12 minutes of game-related content. The broadcast will acknowledge the ...

The ads aren't visible to fans watching the game at an arena. "Supponor and the NHL have been discussing the potential use of digitally enhanced dasherboards for almost a decade," David Patton ...

The Super Bowl is by far the biggest TV event of the year. But for movie studios eager to capitalize on the enormous power of the NFL as a marketing platform for upcoming blockbusters, it’s not ...