The Saudi Arabian Public Investment Fund (PIF) is close to agreeing a deal to sponsor the Giro d'Italia race leader's pink ...

Saudi Arabia-based SURJ Sports Investment, a PIF affiliate, said it has agreed to acquire a minority stake in DAZN, the global leader in sports entertainment. The two, who are natural partners, are ...

The PIF investment is spearheaded through its sports investment arm SURJ, which was launched in 2023 with the mandate to drive the kingdom’s growth in the sporting ecosystem. Financial details of the ...

The Public Investment Fund’s (PIF) SURJ Sports Investments Co. signed an investment agreement to acquire a minority stake in global sports streaming platform DAZN. DAZN owns broadcasting rights to the ...

SURJ, described on the website of the Saudi Arabian Public Investment Fund (PIF) as “a PIF company specializing in sports investments”, was launched in 2023 and will work with DAZN on ...

Surj Sports Investment, the sports investment unit of Saudi Arabia’s sovereign wealth fund (PIF), has acquired a minority stake in billionaire Len Blavatnik’s DAZN sports streaming service in ...

The announcement confirms long-running rumours of Saudi investment in Dazn and despite the country’s Public Investment Fund (PIF), of which Surj is a subsidiary, publicly denying talks just four ...

Saudi Arabia’s SURJ Sports Investments ... and Saudi-based events to a global audience,” the statement said. The PIF company was launched in 2023 and is mandated to invest in sports to ...

The announcement confirms long-running rumours of Saudi investment in Dazn and despite the country’s Public Investment Fund (PIF), of which Surj is a subsidiary, publicly denying talks just four ...