The Rise And Fall Of Nirma: How A Household Name Lost Its Shine
Nirma - a 1990s household name - declined post-liberalisation due to competition from Ariel and Surf Excel, outdated formulas ...
Meet Karsanbhai, the man behind India's favourite detergent brand Nirma, but what led to its downfall? Reasons are...
Nirma Nirma, washing powder Nirma...Sabki Pasand Nirma ' During the Doordarshan era of the 90s, this was one of the most ...
Shoppers dash to B&Q for patio cleaning must-have cheaper than Aldi or Lidl
SHOPPERS are rushing to B&Q to nab a patio cleaning must-have which is retailing for cheaper than at Aldi or Lidl. The Bosch ...
Social Samosa5d
Adding colour to brands with the ‘H.O.L.I.’ code
Vinay Kanchan explores how the festival of Holi offers fresh ideas for brand thinking, from taking bold stands to building ...
afaqs!16d
India’s FMCG powerhouses: Brands that have hit the billion-dollar mark
Cola’s billion-dollar club in India, becoming its third brand after Thums Up and Sprite to hit this major FMCG milestone.
Holi 2025: In 'Daag Ache Hai But...' Post, Instagram Page Asks People To Care For Street Animals On Rang Panchami; Surf Excel Agrees To Twist In Tagline
As the vibrant festival of Holi began, with colours and water guns being sprayed in the air, an important message started ...
Business Recorder3d
Prices of essential kitchen items show mixed trend
ISLAMABAD: The prices of the essential kitchen items have witnessed a mixed trend during this week past against ...
The Chronicle2d
‘Brings you back down to Earth’: Through Duke's ACE program, student-athletes make a difference across the world
ACE was born as a way to give athletes a summer international experience centered on civic engagement. David Rubenstein, ...
The Financial Express24d
Srinandan Sundaram: ‘Walking a tightrope to manage price-value equation’
The recent launch of Sunlight liquid detergent at the mass end (in the south ... At the same time, premium brands (such as Surf Excel) are also available at affordable price points, which allows ...
The Chronicle1d
'Brings you back down to Earth': Through Duke's ACE program, student-athletes make a difference across the world
Voinov follows the team of marine conservationists commandeering a wheelbarrow to the water’s edge, right where the foamy surf laps up ... a thing of detergent, and then luckily, [the hostel] ...