Nielsen says that 72 percent of TV viewing in the first quarter was on ad-supported platforms, including ad tiers of streamers.

During its Upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive ...

Millions in campaign style ads hit TV, but there's no campaign "The groups don't have to file and be on record with the Federal Election Commission because there's no election involved.

Projectivy Launcher will replace the default look of Google TV and Android TV, removing ads and promos, and giving you full control over the interface. Here's how to set it up.

Inside Universal Ads’ plan to reach the next 100K buyers of TV ads Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of ...

Anti-Cuomo ads are hitting the airwaves — with hopeful candidate Brad Lander taking out a whopping $750,000 ad buy to attack the mayoral race’s frontrunner.

LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more directly target the ads it’s showing to users of its smart TV platform.

YouTube pitched advertisers on a new suite of ad formats aimed at tapping into its massive connected TV audience. Among the highlights from yesterday: interactive shopping ads that let viewers ...

Pittsburgh's mayoral race is being fueled by dark money — unlimited amounts of cash spent by PACs on TV attack ads and mailers.

Netflix, Max, Hulu, Disney+ and more have raised their streaming subscription prices and added different tiers for pricing in recent years.

Your LG TV might soon keep tabs on your emotional state to show you more relevant ads. In a recent press release, marketing and data science company Zenapse announced a partnership with LG to ...