Learn why creating a brand is critical to successful marketing. ... The company may use a design firm or logo design software to come up with ideas for the visual aspects of a brand, such as its logo.

A logo should be easily recognizable in large- and small-print. You want consumers to recognize your brand, whether it's embroidered on a t-shirt, on a billboard or in a digital ad on someone's phone.

Public engagement is a critical component of any successful community project. By following these five essential aspects, project leaders can build trust, transparency and support for their ...