Google has updated its iconic 'G' logo for the first time in almost a decade. While the new logo retains the 'G' in the familiar Product Sans format, it introduces significant changes to the ...

The updated "G" logo has a gradient effect now, which could be an attempt to better sync design with the company's AI products. Imad is a senior reporter covering Google and internet culture.

But a new type of cell, almost invisible to the eye, may soon change that. Transparent solar cells could turn windows, cars, and even skin into energy-harvesting surfaces. Unlike the old models ...

Well, scientists have already proven it can be done. And now they’ve developed a new kind of transparent wood that acts like glass but with surprising advantages. Not only is it strong and ...

As of noon yesterday, the White House has adopted a new logo that will appear everywhere from the administration’s website to official letterheads and the backdrop of press briefings.

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old ...

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

According to a paper published last month, the yellow dye used in Cheetos is actually capable of turning the skin of mice transparent—at least temporarily. This gave scientists a way to see ...

The Subbuteo World Cup has 'flicked' off in the Kent town where it was invented. Players representing countries including England, Brazil, Japan and defending champions Italy have gathered in ...

Why it matters: Scientists have been working on creating transparent solar cells for years, achieving various milestones that have brought the technology closer to commercial applications.