Rebranding the wild, forsaken highways at the top of Scotland as the North Coast 500 tourist route — or NC500 — was so ...

The North Coast 500 route through the country’s remote north has drawn millions of visitors to the Highlands. But the price, residents say, is being paid in trash, traffic jams and even deaths.

The North Coast 500 Ltd, which markets the route, has said it is listening to concerns and acting upon complaints. READ MORE: Scotland’s summer tourist season opens up - and Trump ripples are ...