Cracker Barrel CEO Julie Masino opened the company's fourth-quarter earnings call with a lengthy apology about the logo ...

Cracker Barrel’s new logo and visual identity was supposed to signal modernization, but instead, the world saw a brand that ...

Cracker Barrel has addressed its controversial redesign, as well as a Nashville billboard calling for the firing of CEO Julie Felss Masino. Here's what to know.

Cracker Barrel announced that it is returning to its old logo following public backlash over the company's rebrand. LiveNOW ...

Cracker Barrel’s logo redesign lasted just eight days before the company pulled the plug and brought back its “Old Timer.” In branding years, that’s about as fast as a fire drill. The about-face ...

An earnings report shared Wednesday by the Tennessee-based company predicted that traffic could decline 4 percent to 7 ...

Cracker Barrel reported a significant drop in customer traffic and share value following a controversial logo redesign ...

Cracker Barrel released its fourth quarter earnings, though more of the attention came from the restaurant chain changing ...

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

Editor and Associate Publisher Deborah Lockridge explains in this editorial why Heavy Duty Trucking has a new logo and how it reflects how trucking, and HDT, are evolving.

The Inc. 5000 company went from humble beginnings to mall food courts everywhere by following three particular rules.

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the ...