Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time to develop and spread some of its own special buzzwords and jargon.

Shares of Gen Digital Inc. GEN slid 3.51% to $26.91 Friday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index SPX falling 0.50% to 6,040.53 and ...

Comedian Kalah Lovegrove with her kids RJ, 13, Jona, 7, and Ava, 9. Picture: Brett Hartwig Born between 2010-2024, Gen Alpha are the first generation to grow up in a world completely intertwined ...

I am interested instead in attempting to answer why the younger generation — to whom 2006 might appear as atavistic — should find the time to watch his cinema. What does one find in a David ...