For one, the published sticker price of college is declining, after adjusting for inflation. The average private college charges $53,430 in tuition and fees, room and board in 2022-23, down from ...

Sticker Mule, which was founded in 2009, custom prints stickers as well as magnets, labels, and T-shirts. In 2019 it also launched a hot sauce brand and reportedly produces 40,000 bottles a month.

They then award merit aid to encourage admitted students to enroll. Average sticker prices at both private and public colleges rose roughly 70 percent from the 1995-96 to 2019-20 school years.