The idea came to Croitoru after posting a similar stick figure meme on his gaming page Videogamemes. The “Be Like Bill” version blew up so he and Nath made a separate page from there.

Meet "Be Like Bill," a new Facebook meme that pokes fun at bad social media behavior.Unlike your average, non-stick person, Bill has perfect online etiquette. Bill doesn't respond to trolls, text ...

But in the free memeconomy, Nath insists, only the best memes rise to the top – and sure enough, offshoots of the meme that subvert Bill seem to be getting more shares and posts on Facebook now.

Since Jan. 7, his stick-figured visage has attracted an audience of more than 1 million on an English-language Facebook fanpage, as well as fellow audiences in Spanish, Italian, Malaysian and Arabic.