Making inroads into the EU’s TikTok market takes a wide, multi-pronged approach. You need the right data and the right tools.

Brands that rely on traditional fragmented media strategies when media is purchased across multiple, disconnected channels are contributing to significant consumer ad fatigue, according to new ...

Tired of AI summaries cluttering your Google search results? Discover how to bring back classic link-based results with a simple browser trick. If you've ever felt overwhelmed by Google’s AI ...

This reinforces why your ad copy still matters. As you build your Responsive Search Ad (RSA), Google Ads ... such as “buy online” or “huge inventory” for non-ecommerce advertisers.

A 2022 survey by research firm C+R found that 42% of Americans had paid for subscriptions they ... While Plaid doesn’t share your login credentials, it does access other types of data.

While the feature has dampened traffic to some publishers, Google sees it and other AI-powered search capabilities as potentially meaningful revenue drivers and ways to boost engagement on Search.

Google parent Alphabet Inc. reported first-quarter revenue and profit that exceeded analysts’ expectations, buoyed by continued strength in its search advertising business. First-quarter sales ...

although there is a separate antitrust case about search. The Justice Department's ad technology case revolves around Google Network, a division of the business that manages its auction-style ...

By David McCabe Reporting from Washington Google acted illegally to maintain a monopoly in some online ... The Google search case was brought under his first administration. The ad tech case ...

Antonio Navas does not work for, consult ... This retaliatory strategy should increase pressure on the country that initiated the trade war to drop their initial tariffs. In theory, at least.

The White House didn’t provide evidence for this. While cheating on trade does happen — genuine accusations of it can be adjudicated at the World Trade Organization — the White House’s ...

Most economists agree that tariffs will increase the price of goods for average Americans. Because importers are being taxed at a higher level when goods are shipped into the country, they often ...