The iconic Pensacola Beach sign has new owners. Escambia County auctioned parts of the old sign off in four parts on Tuesday morning. Two sailfish signs, a starburst sign, and the arrow sign were ...

Graphic House Inc. employees voted on various messaging options. The messaging they chose is what they hope will uplift spirits of everyone who encounters it. The sign is located off of Highway 29.

The starburst sign that flashed Pensacola Beach in yellow and red lights for more than a decade went for $10,000. It will stay on the beach at an RV Park, according to owner Jim Reeves. The other ...

"I learned the sign trade before the computer age -- when everything was done by hand," said Moore, who joined the team in 2010, after working for five years as FMWR's publicist.