She’s the biggest symbol of our brand…She’s the face of it,” says Steve Murray, a creative director in the Starbucks Global Creative Studio. “The siren is like a super mermaid.

Starbucks coffee cups have long been something of a status symbol, with their premium pricing and a distinctive look, stamped ...

but they needed an icon to go with it," Starbucks wrote. "Terry scoured old marine books until an illustration caught his eye – it depicted a siren, a seductive twin-tailed mermaid from Greek ...

FILE - The Starbucks mermaid logo is displayed at the company's corporate headquarters in Seattle on Monday, April 26, 2021. Starbucks said Friday it plans an unspecified number of layoffs as it ...

Starbucks coffee cups have long been something of a status symbol, with their premium pricing and a distinctive look, stamped with the company’s recognizable mermaid logo. But for some customers ...