Starbucks Coffee Company (NASDAQ: SBUX) today announced its long-term growth strategy, Triple Shot Reinvention with Two Pumps, to elevate the brand, s ...

In November 2023, Starbucks launched its Triple Shot Reinvention Strategy with three priorities: (1) elevating the brand; (2) strengthening and scaling digital; and (3) becoming truly global.

Starbucks and Apple announced a sleek collaboration: iTunes-powered music download cards available in select Starbucks ...

Starbucks has introduced a long-term growth strategy "Triple Shot Reinvention", to elevate the brand, strengthen and scale digitally, further expand globally, identify opportunities within and ...

The company has had great success with highly-personalized digital marketing and its mobile strategy, launched way back in 2011. More recently it began talking up the potential of AI , NFTs and its ...

Starbucks helped pioneer mobile order-ahead capabilities more than a decade ago. Now about a third of total transactions from Starbucks’ U.S. company-operated stores come from its app.

Brian Niccol, CEO of Starbucks, the iconic coffee chain, has announced a series of important changes to its management ...

Starbucks China has reshuffled its management team with new promotions, including Molly Liu (pictured) stepping up as executive vice president and co-CEO, effective 2 October, 2023.

Triple Shot Reinvention will focus on three priorities: elevating the Starbucks brand; strengthening the company’s digital capabilities; and becoming truly global; customized with “two pumps ...