We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

Dutch Bros beats Q4 estimates, sees double-digit growth, and reaches 1,000 locations. Read here to know why we rate BROS ...

CEO Brian Niccol believes the future of the company relies on reviving its “coffeehouse vibe,” Alexandra Larkin and Heather ...

And even as Starbucks SBUX rolled back discounts, more customers who aren’t in the rewards program began to drop by, helped by a new marketing campaign focused on coffee craftsmanship. Business ...

The company also tweaked its name to “Starbucks Coffee Company” to reinforce its coffee roots. In the coming months, Niccol plans to slash 30% of Starbucks’ menu to simplify its offerings ...

The coffee chain announced Wednesday it is offering Starbucks Rewards members free coffee on Monday, Feb. 10, in a promotion the company is calling "Starbucks Monday." If you are a member of the ...

Amid higher costs, longer wait times, and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back ...

Made with Starbucks Cold Brew, sweetened with vanilla syrup and topped with chocolatey hazelnut flavored cream cold foam and chocolate cookie crumbles. Additionally, the company's line of ...

On Jan. 26, the coffee chain changed its name — in some places — to “The Starbucks Coffee Company.” The name appears in a new TV commercial, as well as its website and app. Starbucks ...

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering options clearer and make it easier to shift its offerings depending on the ...