When former Chipotle CEO Brian Niccol took over the helm of Starbucks a few months back, he faced a long list of difficulties ...

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order ...

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...

As Starbucks Corp. tries to turn things around this year, executives on Tuesday said lots of smaller moves were adding up to a bigger payoff, even as it prepares for job and menu cuts and tries to ...

Brian Niccol, Starbucks' CEO, said mobile ordering "chipped away" at the brand's soul. In a Tuesday podcast interview with Bob Safian, the host of "Rapid Response," Niccol said, "I think one of ...

Amid higher costs, longer wait times, and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back ...

Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...

Newly appointed Starbucks chairman and CEO Brian Niccol announced in an earnings call last Tuesday plans to cut some items across the chain's food and beverage menu. "Over the past four months ...

While the stock moved a lot since Niccol was announced its new CEO last August, I’d still much rather bet with him than bet against him even up here.” Starbucks (NASDAQ:SBUX) is a prominent ...