Starbucks pulled out 30,000 comfortable seats, installed hard wooden stools, blocked electrical outlets and turned stores into takeout counters for customers picking up orders off its mobile app.

Starbucks has co-opted fan-made drinks before. The “Medicine Ball” (now Honey Citrus Mint Tea) started as a secret menu hack ...

Earnings Call Insights: Starbucks Corporation (SBUX) Q2 2025 Management View CEO Brian Niccol highlighted the progress of the "Back to Starbucks" strategy aimed at customer-centric turnaround. The ...

Starbucks CEO Brian Niccol said the coffee giant will require many of its employees to work out of office for a minimum four ...

Starbucks Corp (NASDAQ: SBUX) has seen a renewed wave of investor enthusiasm in recent sessions following reports that nearly ...

Jefferies has downgraded Starbucks to "Underperform," citing valuation concerns, strategic misalignment, and lack of evidence ...

Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company's Leadership Experience in Las Vegas. Store managers applauded coming changes, like more seating inside ...

He’s looking to replicate that success at Starbucks, the biggest coffee company in the world with 32,000 locations and $36 billion in annual revenue as of the last fiscal year.

Starbucks, by contrast, is struggling in both the U.S. and China. Its same-store sales in the U.S. declined 2% and its sales in China 8% in fiscal year 2024, and it reported in April that its ...