The NFL is debuting new virtual measurement technology, utilizing optical cameras to determine first downs during games. Here's how it works.

In addition to the The NFL Today throwback weekend, CBS Sports will launch the first-ever streaming-only official NFL Sunday ...

Madden 26 has arrived, and in this review, we want to see if all the new improvements like "Coach" or "QB DNA" really elevate ...

The Olympic Council of Asia (OCA) will launch the Asian Games Virtual Museum in October 2025, creating the first ...

Uday Mohan, COO, Havas Media & Havas Play, on how esports are reshaping audience engagement and redefining sport itself ...

MKTG will take on new virtual advertising rights and media responsibilities as it extends its 24-year partnership with ...

MKTG continues long partnership with Cricket Australia. Maybe Sam Konstas could learn a thing or two about a long partnership ...

Sports have always been an exhibition of human capacity, will, and skill. From the earliest Olympic Games to the present World Cup, the excitement of competition has gotten everybody moving together ...

Banana Ball League owner Jesse Cole’s vision and every single American sports fan on any level should thank him for his dedication ...

Sports marketing agency MKTG has extended its in-stadia media partnership with Cricket Australia (CA), expanding a ...

The market for sports technology is rich in opportunities across the burgeoning use of AI, IoT, and big data across performance analysis, fan interaction, and sport management. Smart wearables, ...

Few things get the crowd going on Saturdays in the Fall quite like the perfect stadium song as their team takes the field. Or the band cranking the energy ...