ST. LOUIS – The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

The St. Louis Blues have worn more or less the same primary uniforms for more than a decade now, only making minor changes in that time. Until now, that is. On Tuesday, the Blues unveiled their ...

I think that’s really important for people to recognize.” Along with the logo revisions, the team is rolling out new wordmarks and fonts, including typography details inspired by W.C. Handy’s 1914 St.

They added a red accent to their design ahead of the 1984-85 season, which remained until St. Louis pivoted to a navy blue and yellow logo in 1998.

The St. Louis Blues are dipping into their past for their future. The franchise has just unveiled new uniforms, inspired by their original look and also informed by what fans liked about past ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

ST. LOUIS, Mo. — The St. Louis Blues announced on June 24 an update to the logo and new jerseys that will be worn in the upcoming season. Check out the video above as Ozarks First’s Parker Pa… ...

ST. LOUIS — The St. Louis Blues just dropped the puck on a brand evolution, and we got a firsthand look on Show Me St. Louis. Blues Radio Color Analyst Joey Vitale joined us in the studio to ...

ST. LOUIS – The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season. On Tuesday morning, the Blues officially ...

The new primary logo was first featured on a Blues uniform as part of the most recent Winter Classic jerseys at Wrigley Field, placed on the shoulder as “St. Louis” was emblazoned across the ...