St Kilda have released their first new club logo in nearly 30 years, joining two other AFL clubs in a recent rebrand. The Saints previous club crest was set in 2005 and has been updated, as ...

Dilena said focus group feedback around the new logo was clear that retaining the crest — a feature of St Kilda’s guernsey since 1933 — “was a non-negotiable” for the Saints.

Don't miss out on the headlines from AFL. Followed categories will be added to My News. In a speech to fans, players and staff as St Kilda launched a new club crest, head coach Lyon said his club ...