The ad puts NBA player Anthony Edwards and sprinter ... a growing and active segment," Stanford added. Sprite is rethinking its media mix, too. The brand is engaging basketball fans and flavor ...

It’s one of those features that was caught in the purgatory that was created with the start of Windows 10, as Microsoft hung onto legacy apps like Windows Media Player while trying to push into ...

To celebrate the release, Sprite teamed up with NBA player Trae Young ... will then be selected and featured on Sprite’s social media channels and digital billboards in Atlanta, Detroit ...

Sprite's big challengers are Coke, Diet Coke and Pepsi 1. As all marketers know, recruitment is the commercial imperative for any brand whose lifeblood is a youth audience; every new generation that ...