In it, Harbaugh glowingly endorsed SpongeBob and his happy-go-lucky attitude, complete with a perfect silly image of the coach. While Harbaugh almost certainly means this in a corny Football Guy ...

In fact, Robbins says, part of the goal was to make watching sports, particularly football, easier for parents by finding a way to get their kids involved. And by adding SpongeBob and Patrick to ...

Those who love it when someone screams "CHOCOLATE," says "imaginaaaation," or aspires to be a "football-playing king in space" have SpongeBob's season three to thank. This period feels a bit more ...

CBS Sports chairman Sean McManus had approached the league with the idea as a way to market football to a younger ... most recognizable characters, SpongeBob SquarePants and Patrick Star.

In it, Harbaugh glowingly endorsed SpongeBob and his happy-go-lucky attitude, complete with a perfect silly image of the coach. While Harbaugh almost certainly means this in a corny Football Guy way, ...