Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

The price jump is part of an ongoing shift for credit card companies and airlines toward premium rewards and high-end ...

Southwest Airlines has made major changes to its policies in recent months, with almost all of them going into effect on Wednesday, May 28, 2025. The most notable include adding checked bag fees ...

The bag fee change will also apply to existing flight itineraries changed on or after May 28, Southwest confirmed to "Good Morning America." A Southwest Airlines traveler checks a bag at Midway ...

Southwest Airlines will begin charging for checked bags on flights booked on or after May 28, 2025. The fee is $35 for the first checked bag and $45 for the second. Business Select fare passengers ...

The likelihood of LUV seeing substantial increases in baggage fee revenue is high. Southwest boarding and deplaning has often been faster than other airlines because there is a strong incentive ...

After more than 50 years, Southwest Airlines' "bags fly free" policy is ... when some passengers may be subject to a checked bag fee when booking a flight on the discount carrier.

Southwest Airlines will begin charging for checked bags on new reservations starting May 28th. The fees will be $35 for the first bag and $45 for a second. These changes are part of a larger ...

The days of bags fly free on Southwest Airlines LUV-1.15%decrease; red down pointing triangle are ending. Starting Wednesday, the airline will charge customers $35 for one checked bag and $45 for ...

Certain rewards members will still be able to receive free checked bags. Southwest Airlines passengers will now need to pay for their checked bags, effectively bringing a beloved, decades-long ...