For more than half a century, Southwest Airlines was synonymous with open seating, with passengers picking their seat when ...

Southwest Airlines’ assigned seating is coming soon. The carrier, known for its open seating policy, confirmed that it will ...

Southwest Airlines passengers will soon have assigned seating booking options, adding to recent changes in baggage policy and ...

Southwest Airlines is set to roll out assigned seating options on its flights later this year. (Southwest Airlines) ...

This week, Southwest Airlines debuted a new 30-second advertisement celebrating the news of the assigned seating. The ad ...

According to Doxy, the airline has achieved a six-point increase in net promoter scores (NPS) for aircraft that feature this ...

Reports of fliers pre-boarding in wheelchairs followed by miraculous recoveries upon arrival have become frequent complaints for regular Southwest customers.

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

SOUTHWEST AIRLINES FLIGHT 790—The family boarding ahead of me in the coveted A group waltzed right past the plane’s first five rows of seats. I knew better. I plopped into seat 5C for the ...