For more than half a century, Southwest Airlines was synonymous with open seating, with passengers picking their seat when ...

Southwest Airlines’ assigned seating is coming soon. The carrier, known for its open seating policy, confirmed that it will ...

Southwest Airlines passengers will soon have assigned seating booking options, adding to recent changes in baggage policy and ...

This week, Southwest Airlines debuted a new 30-second advertisement celebrating the news of the assigned seating. The ad ...

Southwest CEO Bob Jordan said changes like scrapping its signature policies of unassigned seating and "Two bags fly free" ...

Reports of fliers pre-boarding in wheelchairs followed by miraculous recoveries upon arrival have become frequent complaints for regular Southwest customers.

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

For years, Southwest Airlines stood apart from other airlines by not assigning seating. The open seating arrangement has now been scrapped and, starting in early 2026, customers will be assigned seats ...

Southwest Airlines announces its first transpacific partnership with China Airlines, signaling global expansion and business model shifts.

For Southwest Airlines passengers ... The airline will soon also end its unique open seating policy, and will also add extra legroom seats.