WithFeeling's John Smeddle expresses why branding agencies are nullifying their sonic branding agency counterparts.

While audio logos come in all forms, from Netflix's lowkey tudum to McDonald's iconic whistle, 7UP's joyful new sonic identity puts a refreshing spin on the trend. With playfulness at it's core, 7UP's ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

Rajeev Raja, founder of BrandMusiq, argues that sonic branding is not just about jingles but about building distinctive brand assets that drive emotional resonance and long-term recall. Talking to ...

In a world overwhelmed by visuals, sonic branding cuts through the noise to build emotional connections and lasting loyalty. Guest Writer Updated: Monday, June 16, 2025, 12:12 AM IST By Rajeev Raja ...

Sonic branding has been shown to affect moods, reduce stress, and create stronger memory recall. For honey, which is already associated with comfort, health, and nature, ...

Sonic branding is not new. From Intel’s four-note chime, the McDonald’s "I’m Lovin’ It" hum, the nostalgic tune that plays with every Britannia ad, or Netflix’s “ta-dum,” brands have ...

As part of its evolving marketing strategy in Africa, Mastercard has launched an Afrobeat Sonic Anthem to deepen its brand ...