WithFeeling's John Smeddle expresses why branding agencies are nullifying their sonic branding agency counterparts.

Sonic branding has exploded onto the design scene in the past year, so it comes as no surprise to me when a new brand hops on the bandwagon. The latest to join the club is none other than 7UP, with ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

UP has turned a page in the sensory playbook; this time with sound. In an exclusive with BestMediaInfo.com, PepsiCo India’s ...

In a world overwhelmed by visuals, sonic branding cuts through the noise to build emotional connections and lasting loyalty. Guest Writer Updated: Monday, June 16, 2025, 12:12 AM IST By Rajeev Raja ...

Rajeev Raja, founder of BrandMusiq, argues that sonic branding is not just about jingles but about building distinctive brand assets that drive emotional resonance and long-term recall. Talking to ...

Sonic branding has been shown to affect moods, reduce stress, and create stronger memory recall. For honey, which is already associated with comfort, health, and nature, ...

As part of its evolving marketing strategy in Africa, Mastercard has launched an Afrobeat Sonic Anthem to deepen its brand ...

Sonic branding is not new. From Intel’s four-note chime, the McDonald’s "I’m Lovin’ It" hum, the nostalgic tune that plays with every Britannia ad, or Netflix’s “ta-dum,” brands have ...