A social media planner helps you track your social media performance and results. This data can be used to inform future content strategy, making it easier to identify what works and what doesn ...

As such, one can argue that compliant and transparent social media ads, targeted to HCPs, should be part of pharma’s marketing strategy. Direct-to-Consumer (DTC) marketing ...

SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and ...

Reach, the most important metric, measures how many unique users see your content. It has emerged as the most reliable and impactful metric for social media strategy. Engagement rate tells you who’s ...

This paper investigates the governance of single-sports associations in China and suggests optimization strategies. It finds that current structures lack transparency, accountability, and stakeholder ...

Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.