A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...

Check out small business ideas for artists and creatives. Discover profitable ventures, required resources, and growth ...

Debates about teen social media use often center on how much time teens spend on these platforms. As lawmakers explore potential regulations, our 2023 survey found a majority of Americans support time ...

If your child is asking for designer skincare products, heed this warning: not all products are meant for young kids.

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...

Mastodon Those in search of “social networking that’s not for sale” can look no further than Mastodon, which launched before BlueSky and Threads came along. Eugen Rochko, a software ...

Dive Brief: Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research ...

Marketing media publication Ad Age named Duolingo the marketer of the year. For small businesses, the takeaway is clear: keep an eye on the cultural landscape, engage meaningfully with your ...