Gen Z, which makes up 16% of urban India’s population, around 86 million people, is the country’s most internet-connected ...

The report revealed that attention is eight times more effective than view-through rate in predicting brand recall and four ...

The report revealed how GenZ engages with the news. Based on a survey of over 4000 respondents aged 15 to 28 across 40 ...

For years, social media and video apps weren’t quite able to overtake good old television as Americans’ most-used source for news. That’s finally changed, according to Oxford’s Reuters Institute for ...

Spanish-language radio leads in trust and impact, with more listeners influenced by radio than by digital influencers.

Moreover, the findings also point to a growing reliance on influencer-driven content over traditional celebrity endorsements.

Odisha CM Mohan Majhi mandates ministers to submit performance reports detailing achievements, social media activity, and ...

Despite their low tolerance for ads that are not engaging, India’s Gen Z users hold massive sway with their collective ...