Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience ... benefit from accurate insights in an increasingly fragmented media ...

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

Got something to say? Email us: RokerReport@yahoo.co.uk Fan Letters: “FAO the media: Tommy Watson is still a Sunderland player!” RR reader Gerald Kearney feels that the speculation surrounding ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

Nielsen ratings compared Trump’s swearing-in as the 47th President of the United States to former President Joe Biden’s inauguration. News Reporter News Reporter emell.adolphus@thedailybeast ...

NEW YORK (AP) — An estimated 24.6 million television viewers watched President Donald Trump’s second inauguration, the smallest audience for the quadrennial ceremony since Barack Obama’s second ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Writer Nielsen has won accreditation for its ...