Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

The president shifts blame for slow trade talks and economic warning signs while former top ally Elon Musk trashes his signature agenda bill.

The authors argue that the current digital attention economy is an outcome of intentional design rooted in the business models of major technology platforms. Social media apps, content platforms, and ...

There is plenty of talk about the dangers of social media use for kids and teens. But adults are feeling many of the same ...

Setting goals and objectives for a small business is vitally important to determining its strategy for growth and in implementing its organizational policies ... With the rise of social media, ...

Performance marketing’s evolution is long overdue. As the limitations of search, social, and DSPs become clearer, the demand ...

The facts are not subtle. They are public. And they are damning.

The most common social media goals include increasing brand awareness, driving sales and improving customer experience. Increasing brand awareness “If your business goal is to increase the level of ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Commentary: Social media's body goals may fuel disordered eating in young men ... social media is full of content that showcases perfectly toned, muscular bodies – and how to achieve them.

Knowing your audience is the foundation for successful marketing. It involves segmentation, understanding demographics, ...

Learn how to automate social media with n8n. Save time, boost engagement, and streamline content creation with this step-by-step guide.