But when it comes to financial service providers, social media marketing can become a double-edged sword, or worse a compliance nightmare that results in major fines from the SEC, FINRA or the FTC.

WHY IT RATES: ALG Vacations has introduced ALGVPro Social Media Courses to help travel advisors enhance their digital marketing skills, with specialized training for Instagram, Facebook, and TikTok.

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior ...

What are the consequences of public distrust of social media? How will that impact pharma marketing and the industry's presence on the various social platforms? Especially in the healthcare category, ...

Frankly, I wasn’t 100-percent sure how to solve it with my limited email marketing experience ... To be clear, I’m not against social media or ads. They work together very nicely and are ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

In response, many are turning to RedNote—a Chinese-owned, Mandarin-language social app rapidly gaining ... provides a timely function. Marketing media publication Ad Age named Duolingo the ...

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...

The survey reported, “Demand is up for experts with AI skills, digital marketing, and social media to maintain loyal customers and reach new audiences.” Social media marketing is complex but ...

Commissions do not affect our editors' opinions or evaluations. Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start ...