Key Takeaways Traditional marketing education costs $50,000 but these channels deliver superior results at zero financial ...

Most Kenyan comedians overlook character merchandising, missing the chance to build lasting, lucrative characters.

From digital twins to virtual influencers, here’s how brands are testing synthetic media and where the ethical lines are ...

Woke culture can be a trap - but only if brands forget who they're talking to. Francesco Denittis, Manager at Human Centric Group and CRM / ...

Under the leadership of new CMO Yves Briantais, Carlsberg will be doubling down on its well-known brand line and introducing ...

Bullet points fade. Stories stick. If you want your message to land, not just get heard, use these five proven storytelling ...

By Edwin S. Kwame KOGE Imagine waking up to find your university’s name changed – its history rewritten, its brand identity ...

There is no thrill like booking your ticket to adventure to a new place that may be on your bucket list and making lifelong memories. The entertainment industry is no stranger to love stories ...

Welcome to the Money blog, Sky News' personal finance and consumer hub. A digital bank has announced the launch of a savings ...