Social Panga has won the social media mandate for Neo by Nippon Paint ... The initiative introduced a professional identity ...

We explore Warner Bros.' ambitious, Gen Z-focused marketing strategy for James Gunn's Superman, detailing how it is blending nostalgia, viral trends, global activations, and immersive fan engagement ...

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

Are you confused about how to predict upcoming trends in social media? Is it affecting your performance? Don’t go through the frustration of uncertainty; use pr ...

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

In a marketing world dominated by word-of-mouth, proximity and Google search results, it can take a lot for a nursing home to stand out.

BPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.

How do you save money when everyone on social media from NFL star Travis Kelce to a hot New Jersey influencer is tempting you ...

Outdated regulations and inflexible sponsor processes are hampering clinical trial recruitment, but empowering sites with ...

Protection of our children should include strictly limiting their exposure to non-educational electronic programming.

Meta has confirmed its search indexation rules are changing, exposing Instagram posts and reels to an entirely new audience.

Your Music Marketing rebrands as Ctrl+Reach, reflecting its US expansion and advanced technology in social media marketing.