Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start hitting its stride until Facebook introduced “Facebook Flyers ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost irrelevant. With algorithm changes, user behavior shifts, and rising ad costs, ...

For years, experts have warned of the dangers and negative impacts social media can have on our minds. Those impacts are also ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media has revolutionized the way businesses connect with their target audience ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Forty percent are using social media “storefronts” or “shops” to sell directly to consumers. Only 71% of respondents were using Instagram, and 69% were using YouTube. More than half (58%) of the SMBs ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

After Meta said some Facebook Groups were wrongly suspended, users tell the BBC the impact it is having - and say it's a ...

Meta says in slides for the opening statement in its antitrust trial that just 7% of time spent on Instagram in 2025 is spent viewing friend content.