Taye Paul Olubayo’s foray in the murky waters of digital marketing and communications spans over 10 years. As the current Vice President, Digital Media Practitioners of Nigeria (DMPN) for three years ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

As a filmmaker who has followed the toxic Tate phenomenon over a number of years, Liz Mermin explains how his jetting into America from Romania makes perfect sense ...

What are the hallmarks of a Grand Effie SA winner and, therefore, a winning campaign? Is it creativity, effectiveness, impact ...

Greetings, and welcome to the DoubleVerify fourth quarter and full year 2024 earnings call. (Operator Instructions) As a reminder, this conference is being recorded. It is now my pleasure to introduce ...

Marketers followed consumers to social media and their phones. “Low Buy 2025” influencers are sharing tips for how to resist ...

As growth slows for the colour cosmetic category, a rethink is on the cards. But for the biggest brands, it may not be an ...

PrettyLittleThing wipes social media, teasing big news, while In The Style faces financial woes and influencer complaints, ...

Ramadan is much more than a period of fasting. It is a season of reflection, renewal, and deep community bonds that resonate ...

To succeed in zero-click marketing, brands must rethink their approach and focus on engagement-driven content rather than ...

In today’s fast-paced digital landscape, businesses must go beyond traditional marketing tactics to stay ahead of the ...

For this reason Facebook has developed the Business SDK bundling many of its APIs into one SDK to ease implementation and upkeep. The Business SDK is an upgraded version of the Marketing API SDK that ...