As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

In this episode, Sadie Hoyt, marketing specialist at Dakota County Lumber, located in Farmington, MN, shares the story of ...

Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus across the industry, with the ...

LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%. This is higher than the open rate for even traditional email marketing.

In the digital age, software development has become a highly competitive field. Developers and software companies must not ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Global creative and media agency VaynerMedia has appointed Marcus Krzastek (pictured) as its first-ever international ...

Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

Novartis has become the latest drugmaker to get in trouble over an employee’s LinkedIn likes. The U.K. | Novartis has become ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

Using social media is not something only for enjoyment. For companies looking ahead to 2025, it is the most strong weapon. The best thing is that creating it is free of cost.

So if you weren’t sold on email marketing in 2025, hopefully this gave you a good example of how and why you should be. We ...