Gen Z is increasingly choosing to take on multiple jobs. Some creators are going a step further and posting about their side ...

Learn these expert real estate social media marketing strategies and common mistakes to avoid + which platforms & tools are worth your time.

Intel notified its marketing employees this week that it plans to outsource many of their jobs to the consulting firm ...

Social media marketing is one of the fastest-growing fields today. More and more companies are utilising social platforms like Facebook, X, TikTok, Instagram, and others to promote their products ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Discover how Zennials are reshaping retail with social media marketing, authenticity, and evolving consumer behavior in a post-pandemic world.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Learn essential steps for social media content creation and discover tools for your workflow.

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

More information: Yuksel Ekinci et al, The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).

The value of garnering attention is being questioned, especially when it comes to marketing to young people.

Duolingo’s Brilliant Social Media Marketing Move A lesson in how any business can stay agile using trends, marketing and technology.