Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Birdeye today unveiled its Social AI Publishing Agent, a first-of-its-kind innovation built for Hyperlocal brands ready to dominate on social media. Powered by BirdAI, including the newly launched ...

According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a ...

The city’s biggest beauty and fashion brands, even those started by mega-celebrity superstars like Fenty, have made huge bets on social media influencers, adding them to their marketing strategies.

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is ...

As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? To find out, ...

The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like ...

The 'global coffee creator' role pays a full-time salary and includes travel to international Starbucks locations, with ...

Simply engaging on social media is insufficient to ensure progress at the speed of the 2025 digital terrain, where attention ...

B2B marketing trends 2025 include integration of AI and automation, a growing focus on data privacy, and building community ...