Guide leverages Stream Hatchet’s influencer analytic and management capabilities to help creators understand campaigns and ...

As our Retail Media for Drummies guide launches, this week’s Agency Advice asks a bumper crop of top thinkers in the space ...

Today, small businesses thrive when they build strong customer connections beyond face-to-face contact. Many people now look ...

Launching a new tech product is both an exciting and challenging process. From the development phase to marketing and final ...

Pod Net Zero Ireland is a podcast series for anyone working in marketing, media, or the advertising industry. It brings together inspiring conversations with professionals across these industries who ...

Grandma’s Country Kitchen in Granville, West Virginia, is exactly that kind of place – a modest brick establishment with a simple hand-painted sign promising “Home Cookin'” that delivers on that ...

The Real Thing in Towson, Maryland is exactly that kind of delicious secret – an unassuming storefront serving up cheesesteaks so magnificent they’ve created a community of devoted fans willing to ...

Mail, email, social media, and texting campaigns are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman, such as advertising media.

Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. The report was based on ...

Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood. That's according to research from ...

Stay up to date on all social media stocks with Benzinga Pro, your go-to stock market research platform with real-time news and actionable insights. Social media is as volatile as the stock ...