According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a ...

Moonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social ...

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, ... is a financial writer with 15+ years Wall Street experience as a derivatives trader.

Building a loyal social media following is more than just accumulating likes and shares. This article presents practical ...

Generation Z (GenZ) is reshaping how brands must approach marketing, product development and customer experience.

Through immersive events, viral social stunts, and global collaborations, Netflix is transforming Squid Game into a cultural ...

From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, ...

Aligning with core values, leveraging technology and prioritizing the fan experience can create a lasting impact and drive ...

Discover 12 profitable side hustles requiring zero experience that you can launch this weekend and start earning extra income ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...