Just as Pygmalion sculpted his masterpiece from a block of stone, you might find yourself shaping your social media strategy ...

recommends the following action plan to build an SMM campaign that has an execution framework as well as performance metrics: Compared to traditional marketing, social media marketing has several ...

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy ... First, choose your goal for the campaign. For example, do you want to build an online ...

we’ll go through how to bounce back from a failed social media campaign. Apply these lessons to your social media marketing efforts to make sure your next campaign is a success. Before you can ...

Even as social media remains one of the fastest growing marketing channels across the industry this ... media is evident with Dove’s #ShareTheFirst effort, the brand’s first campaign made entirely ...

From corporate learning platforms to Discovery’s Vitality platform, ‘gamification’ has become a part of many people’s daily ...

If you been looking for the latest buzz around OntPressCom fresh updates, then you landed in the right place! This article ...

1. Create a good strategy What do you want to achieve with your social media marketing campaign? The answer is probably "lead generation"—the ultimate goal of B2B marketing, and where it differs from ...

Smirnoff Ice unveiled its first global campaign on June 10, according to information shared with Marketing Dive. To mark the 25th anniversary of the Diageo brand, it is adopting a localized approach ...

Non-profit organizations use social media for the same reasons a small business might – to develop a "social" relationship with clients or customers. Also like their counterparts in the business ...

Mail, email, social media, and texting campaigns are among ... The effectiveness of a direct marketing campaign is easier to measure than other types of advertising since brands can analyze ...