Social media is no longer just a branding tool, it’s a core part of customer acquisition, engagement and sales. As ...

With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

According to marketing intelligence platform Ahrefs, over 50% of businesses don’t optimize for local searches. However, 76% ...

Simply engaging on social media is insufficient to ensure progress at the speed of the 2025 digital terrain, where attention ...

Small businesses are increasingly turning to tech tools to make their operations effective, JUSTICE OKAMGBA explores these tools, ranging from marketing ...

When your space is visually compelling and photo-ready, influencers can become your most powerful marketing tool.

When Tiyale Hayes reflects on his journey from the DMV area — one of six children raised by a single mother — to becoming ...

Telecommunications giant MTN Ghana, has trained 35 young entrepreneurs in the Upper East Region on how to leverage social media platforms to boost their businesses. The training, which included how ...

Omnicom Group Inc. (NYSE:OMC) is one of the best S&P 500 stocks with huge upside potential. On June 24, Omnicom Media ...

From campaign planning to real-time optimisation, AI is empowering marketers to understand audiences like never before, ...