Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

In the realm of marketing, television reigned as the undisputed champion for well over six decades. Iconic TV commercials have been ingrained in our memories and become beloved classics. Think ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

The terms social network and social media are used interchangeably now, but they shouldn’t be. A social network is an idle, inactive system—a Rolodex of contacts, a notebook of sales targets ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

How to Master Social-Media Marketing in 2023. Strategies for small-business owners to stay ahead of the curve. EXPERT OPINION BY CARLOS GIL, AUTHOR, "THE END OF MARKETING: ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Now that you have a better idea of why social media is so crucial for your business, here’s a quick breakdown of the marketing opportunities and drawbacks for the five biggest platforms. 1. Facebook ...

Forty percent are using social media “storefronts” or “shops” to sell directly to consumers. Only 71% of respondents were using Instagram, and 69% were using YouTube. More than half (58%) of the SMBs ...

Duolingo’s lime-green owl is a social media star, and people love it. Mascots create an emotional connection that feels personal and memorable. Even iconic mascots like Tony the Tiger, at 70 ...

Whatever your social media profile, this policy and these best practices are for you. Introduction. Social media has become ubiquitous in our personal lives, and it can be an invaluable tool in our ...