Although SEO isn’t going away, the boost in AI searches impacts the traditional “click-through rate” measurement marketers ...

Ben Moore, BeReal's managing director, told BI how the app plans to reignite interest with new features and strategic ...

WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

Here are seven key digital marketing lessons for small businesses in Florida.

Tika, a pioneering personal admin app designed to help individuals reclaim valuable time and enhance their overall wellness, has appointed Cheshire-headquartered PR, influencer and ...

Olivia Plotnick, founder of Shanghai-based social media marketing agency Wai Social, said digital marketing in China is evolving, and foreign brands must adapt to the complex market. With over a ...

For developers willing to reassess how they connect with prospective buyers and investors, the current market offers a chance to lead, differentiate and grow stronger.

Lee's Famous Recipe Chicken has a new advertising campaign aimed at having "doubters eating their famous last words" about ...

PR, influencer and social media agency Smoking Gun was appointed by new-to-market natural menopause supplement Theta ... The brief will see Smoking Gun lead media relations, influencer marketing and ...

The GRCA was granted an Award for Communications Excellence from the Association of Chamber of Commerce Executives.

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( ...